Dairyland insurance: Protecting your ride!

Discover in detail Dairyland Insurance provides comprehensive coverage to protect your vehicle. Discover the peace of mind that comes with reliable insurance.

Dairyland insurance: Protecting what matters most

Dairyland Insurance is a leading provider of auto, motorcycle, and non-standard car insurance. With over 60 years of experience in the industry, the company has established itself as a trusted partner for drivers across the United States. Whether you’re looking for affordable coverage, specialized protection, or an excellent customer service experience, Dairyland Insurance has you covered. In this article, we’ll explore everything you need to know about Dairyland Insurance, from its history and offerings to how it stacks up.

Dairyland insurance: Protecting what matters most

Dairyland insurance: Protecting what matters most

A brief history of dairyland insurance

Dairyland Insurance is a company that specializes in providing auto and motorcycle insurance for drivers who have difficulty getting standard coverage due to their driving records, experience, or prior insurance. Dairyland Insurance has a long and rich history that dates back to the early 20th century. Here are some of the key milestones and events that shaped the company’s development and growth over the years.

  • 1916: The Hardware Dealers Mutual Fire Insurance Company of Wisconsin, the predecessor of Sentry Insurance, begins to sell auto insurance for its members. The company was originally founded in 1904 to provide property and casualty insurance for Wisconsin Retail Hardware Association members.
  • 1953: Stuart Struck, a University of Wisconsin–Madison professor, establishes Dairyland Mutual Insurance Company of Wisconsin. The company starts to offer specialty insurance for drivers who cannot get standard coverage because of their poor driving records, lack of experience, or no prior insurance.
  • 1966: Sentry Insurance acquires Dairyland Insurance, which at the time operates in 27 states. Sentry Insurance also begins to sell motorcycle insurance, becoming one of the first companies to do so in the US.
  • 1975: Dairyland Insurance expands its distribution network by partnering with independent agents who sell motorcycle insurance policies.
  • 1977: Sentry Insurance moves into its new and current headquarters in Stevens Point, Wisconsin.
  • 1992: Sentry Insurance achieves an A+ (superior) Financial Strength Rating from AM Best, which indicates its strong ability to meet its ongoing insurance obligations. This rating also reflects positively on Dairyland Insurance, as a subsidiary of Sentry Insurance.
  • 2004: Sentry Insurance celebrates its 100th anniversary of providing insurance for various businesses and individuals through the Sentry Group of Companies.
  • 2005: Sentry Insurance acquires Viking Insurance, another company that specializes in non-standard auto insurance. The acquisition merges Viking Insurance with Dairyland Insurance, doubling the size of its specialty auto service and enhancing its industry expertise.
  • 2016: Dairyland Insurance marks its 50th anniversary of insuring riders and their motorcycles, while Sentry Insurance commemorates its 100th anniversary of selling auto insurance.
A brief history of dairyland insurance

A brief history of dairyland insurance

Dairyland insurance offerings

Dairyland Insurance is a trusted provider of motorcycle and bicycle insurance in the United States. With over 50 years of experience, Dairyland Insurance offers a wide range of insurance products to meet the needs of riders across the country. So, ere are some of the offerings from Dairyland Insurance:

Auto insurance

Auto insurance policies provide coverage for the vehicle, driver, passengers, and third parties involved in a collision or other incident. This type of insurance can help drivers pay for the repair or replacement of their car, medical expenses, legal fees, and other costs. Non-owner insurance is also available for drivers who don’t own a car but need to have insurance to drive legally.

Additionally, SR-22 certificates can be provided for drivers who are required to have them by the state. There are also various discounts available for auto insurance policies, including antitheft, defensive driving, multi-car, payment frequency, policy bundling, and transferring from another provider.

Motorcycle insurance

Motorcycle insurance policies provide coverage for the bike, rider, passengers, and third parties involved in an accident or other event. This type of insurance can help riders pay for the damage to their bike, medical bills, lost wages, and other expenses. Optional and special equipment insurance is also available for riders who have customized or modified their bikes. Various discounts are available for motorcycle insurance policies, including homeowner, multi-cycle, rider group, rider course, and safety equipment discounts.

Home insurance

Home insurance policies from Dairyland Insurance provide comprehensive coverage for the structure, contents, liability, and additional living expenses of your home. This type of insurance is essential for homeowners as it helps protect against various risks such as fire, storm damage, burglary, and potential lawsuits.

Home insurance policies from Dairyland Insurance

Home insurance policies from Dairyland Insurance

Dairyland Insurance extends renters insurance, protecting belongings and liability. They offer discounts for alarms, loyalty, claims, and policy bundling. These discounts can help homeowners and renters save on their insurance premiums while still enjoying the benefits of reliable coverage.

How to use dairyland insurance

Dairyland Insurance is a company that specializes in providing auto and motorcycle insurance for drivers who have difficulty getting standard coverage due to their driving records, experience, or prior insurance. If you are looking for a reliable and affordable insurance provider, Dairyland Insurance might be a good option for you.

Here are some steps on how to use Dairyland Insurance effectively and efficiently.

Get a quote

A free and swift quote is accessible online, via phone, or through a nearby agent. Simply furnish essential details about yourself, your vehicle, and the coverage you desire. Evaluate diverse coverage choices and pricing, and select the option aligning with your requirements and financial plan. Additionally, avail yourself of Dairyland Insurance’s array of discounts and advantages. It includes multi-car savings, varied payment frequencies, policy bundling, and the opportunity to switch from another provider.

Buy a policy

Purchase your chosen policy easily online, by phone, or with a local agent, providing essential details like driver’s license and payment method. Flexible payment options are available.Your proof of insurance and policy documents will be sent to you electronically via email or traditionally via mail.

Manage your policy

Manage your policy with convenience from anywhere, anytime. Simply log in to your My Dairyland account on our website or download the Dairyland mobile app. From there, access your policy details, make payments, adjust coverage, and utilize various features and services. Should any questions or concerns arise regarding your policy, don’t hesitate to reach out to your agent or our customer service team for assistance.

File a claim

Filing a claim with Dairyland Insurance is easy, with options including an online portal, phone, or mobile app submission, requiring essential incident details and supporting documentation.

Moreover, Dairyland’s dedicated claims team is available 24/7 to assist with claim processing, ensuring you receive the rightful amount based on your policy terms.

Tips for choosing dairyland insurance

If you are looking for a reliable and affordable insurance provider, Dairyland Insurance might be a good option for you. However, before you decide to buy a policy from Dairyland Insurance, you should consider some tips and factors that can help you choose the best coverage for your needs and budget. Here are some of them:

Compare quotes from different providers

To secure the best insurance deal, it’s essential to explore options from various providers. Obtain a quick and complimentary quote from Dairyland Insurance via their website, phone assistance, or a local agent. Alternatively, leverage online tools and websites that enable you to assess quotes from multiple insurance companies simultaneously. This comparison allows you to gauge potential savings and assess the coverage alternatives provided by Dairyland Insurance and other insurers.

Evaluate available discounts and benefits

Scrutinize Dairyland Insurance’s available discounts and benefits to enhance the value of your policy. So airyland Insurance provides an array of enticing incentives, including anti-theft benefits and defensive driving rewards.

Additionally, Dairyland Insurance extends multi-car discounts, flexible payment choices, and policy bundling benefits. Their transition process is seamless for those switching from other auto insurance providers, ensuring a hassle-free experience.

Especially or motorcycle insurance, benefits include homeowner discounts, multi-cycle incentives, rider group advantages, rider course rewards, and safety equipment perks. To explore eligibility and accessibility of these discounts and benefits, reach out to your agent or customer service representative.

Select the optimal coverage

Select the optimal coverage that aligns with your specific needs and preferences. Dairyland Insurance offers various coverage options for both auto and motorcycle insurance. Tailor your selection to match your individual circumstances and preferences while ensuring compliance with your state’s minimum requirements. Additionally, factor in the field, which represents the amount you must personally cover before the insurance kicks in.

Regularly review your policy

Periodically assess and update your policy to reflect your evolving circumstances and address potential risks. Conduct a policy review at least annually or prompted by significant life changes. Reach out to your agent or customer service representative to request updates or clarification on policy details. You can also manage your policy online through the My Dairyland account on the Dairyland website or mobile app.


Dairyland Insurance, with a strong history of quality service, offers a variety of coverage options for drivers nationwide. It’s wise to compare quotes before selecting your insurance provider for the right coverage and peace of mind.

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